Posts by Sasha Emmerling

The Retail Revolution: Making The Customer Experience More Than Just a Card Swipe

By Sasha Emmerling
Senior Director of Marketing
October 18, 2017

I walked into a store the other day with the sole intention of buying a pair of shoes that I had seen in a magazine. A quick Google search told me that this particular store carried the model I wanted and those specific shoes. But when I asked the clerk if I could get them in my size, she just looked blankly at me. Luckily I had taken a screenshot of the shoes, because when I tried to look them up in my phone’s browser, there was no internet connection. I showed her the screenshot of the shoes, she tapped…

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