Bringing Rest-of-the-World’s Fast Internet Speeds to the U.S.
Director of Product Marketing, VeloCloud
May 7, 2015
You may know that Internet speeds in the U.S. are slower than the rest of the world but you may not realize how bad it really is. In fact, “the U.S. ranks a shocking 31st in the world in terms of average download speeds.” Imagine that people in Lithuania, Iceland or Thailand can upload pictures or files to Dropbox faster, or Skype with better voice quality than in the people in the U.S even though both Dropbox and Skype are U.S based companies.
In a recent Gizmodo article, Adam Clark Estes, clearly explains the reasons for – U. S. has “shitty” Internet speed. As Estes explains, slow U.S. Internet speeds are due firstly, America’s telecommunications infrastructure running over 100 year old copper wire [which] was originally designed to carry telephone services”. Furthermore, old wire do poorly at handling streaming video or audio demands of today. Cable and fiber provide higher bandwidth but the issue in the U.S is the limited carrier choice between Verizon, AT&T and Comcast.
Modern applications are bandwidth hungry and getting hungrier every day. Municipalities and local governments are making a renewed attempt to roll out their own high speed services to augment the big three providers. Recently the FCC ruled to allow cities to upgrade their own infrastructure – this critical ruling was as important as “new neutrality” rules but did not get as nearly as much publicity. Why was this ruling so important?
Having the choice of more than one ISP is simply the first step to a solution that lets the end customer mix and match each ISP. If you have only one ISP, then, of course mixing and matching is not possible.
If you do have more than one ISP, there is a new, emerging technology that allows the mixing of Internet links from two or more ISPs, it’s called SD-WAN (Software-Defined Wide Area Networking). With SD-WAN, users can use both links simultaneously giving you higher Internet speeds with excellent reliability that, so far, has only been possible with very expensive “private” connections.
If you had the choice, imagine buying a 25 Mbps DSL link to augment your 50 Mbps Cable connection. With SD-WAN that turns out to be much better then getting a 100 Mbps Cable connection. This may not be possible for individuals. However, for businesses that need to provide reliable performance of business critical applications, but want to avoid the steep cost and complications of private ISP connections, they can get speed and reliability at a much lower cost. The FCC refers to this use of multiple links as “multi-homing”.
There’s one “gotcha” though. Not all SD-WAN technology is the same or delivers the same Internet application speed and reliability. Turns out, how a vendor approaches this technology really matters in getting the best solution for the job. The SD-WAN that simultaneously uses all links rather than chooses between them is the one that business will need and want.
The very good news for business is that now there’s a new technology that can deliver to the U.S., rest-of-the-world Internet speeds.
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